What does it claim to do?
"Peroxide lightening formula, with citrus and chamomile, works with heat tools for lightening and brightening blonde hair, up to one and a half shades. Gradually lightens in 3-5 uses. Maximum lightening occurs after no more than 10 uses."
The product warns not to use on natural brown or darker shades of hair, intensively bleached hair (lightened 4-8 shades) or platinum/white shades of blonde hair.
How to use it.
Spray thoroughly through wet hair then, as the spray is heat activated, blow dry your hair. For optimum results follow these steps by using straighteners or curling tongs; the more heat you use the more effective the product will be.
I was at the hairdressers recently when the lady cutting my hair asked if I was a natural blonde. I used my normal "I'm naturally blonde, just not naturally this blonde". I explained that I've only ever used this spray on my hair and she was baffled; she couldn't believe I'd never dyed my hair. This made me realise just how effective this product is and it has made me a lot more confident so thought I had to give it the praise it deserves here. I've used it for almost 2 years now and noticed results after about 2 weeks of using it every day. Since then my hair has gotten even lighter and I couldn't be happier with it. It takes very little effort as all you have to do is give your hair a quick spray all over straight after you've washed it so you're barely adding anything extra to your routine. I don't use it as much as I used to, probably only use it once a week now because, after almost 2 years of use, the colour has built up a lot. My hair is probably the lightest it'll go so I just do a spray every week (mainly on my roots to keep them topped up) and use John Frieda Go Blonder shampoo every time I wash my hair just to maintain the colour I'm at now. I've seen other reviews mention this causing hair damage, however, I've never experienced any sort of damage, despite having used 5+ bottles. These "damage" reviews are in the minority and as long as you follow the instructions and stick to them there's no reason why you should experience any problems. However if you are worried about damage be sure to thoroughly condition hair after shampooing (I use John Frieda Luxurious Volume Conditioner).
This product gives impressive results with very little effort. It's far cheaper (£6.99, Boots) and less time consuming than dyeing your hair while giving similar results. It may look like a small bottle (100ml) but it actually goes a really long way. It's especially handy for a quick roots top up and I honestly couldn't be without it now but remember it's a gradual process so please don't expect instant results but you will get there!
The next John Frieda spray I'm dying to try is "John Frieda Luxurious Volume Fine to Full Blow Out Styling Spray". I already use the conditioner in this range but hopefully this spray can give me some much needed volume.